Visix, Inc., a digital signage display provider, has released version 1.55 of its AxisTV Signage Suite software, according to a company press release.
This update gives administrators visibility, tracking and reporting options for their digital signage messages, playlists and users. The release also provides an updated web browser widget for compatibility with modern web pages.
With the analytics feature, clients using both cloud and on-premise content management systems can enable tracking and reporting for five areas: message playback, message approval, playlist activity, content submission and user activity. Activation is through a checkbox, and users can set the number of days to retain data, run reports by date range, choose and rearrange columns within reports and sort, filter, group and funnel report data.
“If you want to maximize the impact and efficiency of your digital signage, metrics are key,” Trey Hicks, chief sales officer for Visix, said in the release. “Whether you’re partnering with advertisers or just want to track your own internal communications campaigns, you need data to make good decisions. By tracking participation, turnaround time and playback frequency, administrators can see who’s using the system most often and what’s on screens, when. Pairing these analytics with calls to action can help you better measure engagement for both your staff and your audiences.”
The message playback report lists messages within a specified date range along with associated playlists, players who submitted the message, playback counts and time on screen. Users can also click message thumbnails in the report to see full screen popups.
To track workflows, “message approval” shows the approval status of messages with the average time for approval or disapproval, and “playlist activity” shows how many items are submitted to each playlist within a date range so clients can see which playlists are most active.
For clients wanting to promote their digital signage efforts, widgets in the AxisTV Signage Suite can pull data from Excel for data visualizations on screens.
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Visix Inc.
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source https://duchonsigns.wordpress.com/2022/04/20/visix-promotes-axistv-signage-suite-software-for-digital-signage/
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