Duchon Signs: MobileFuse earns ‘TAG Platinum’ status for safety certification

MobileFuse earns 'TAG Platinum' status for safety certification Provided

March 10, 2022

MobileFuse, an in-app, CTV and DOOH advertising platform, has earned the “TAG Platinum” certification from the Trustworthy Accountability Group for attaining all three TAG Seals, including certified against fraud, certified against malware and brand safety certified, according to a company press release.

“We’re committed to delivering a proven brand-safe environment for our clients and partners, and our TAG Platinum status shows we’re leading by example,” Ken Harlan, founder and CEO of MobileFuse, said in the release. “With the continuously changing digital advertising ecosystem, it’s critical that all companies take strong steps towards maximizing safety and minimizing fraud. We’re proud to be the first and only in-app-focused company among the 15 organizations with TAG Platinum certifications, and look forward to welcoming others as they join the group.”

TAG is a global initiative focused on stopping criminal activity and protecting brand safety in digital advertising. TAG Platinum status can be achieved by companies that successfully meet the organization’s guidelines for all three of its industry-leading seal programs.

“TAG Platinum status is the highest honor TAG can award to a company for its standards in fighting criminal activity and protecting brand safety, and we are delighted to recognize MobileFuse for its efforts to protect the digital advertising supply chain,” Mike Zaneis, CEO of TAG, said in the release. “We hope MobileFuse’s leadership will encourage other companies to raise their standards through TAG certification, and we look forward to working with MobileFuse to create a safer and more transparent ecosystem.”

Founded in 2009, MobileFuse is headquartered in New York City and has offices throughout the U.S.

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