The combination of Quotient’s programmatic digital-out-of-home platform technology with Redbox’s kiosk reach with over 400 million estimated weekly retail impressions, gives advertisers opportunities to serve ads to consumers at grocery and drug stores. In addition, Quotient is able to retarget audiences exposed to any Redbox screen on mobile and in-app display ads, allowing advertisers to engage with consumers on multiple touchpoints as they shop.
“Our collaboration with Quotient brings added value to our retail partners and brands by ensuring relevant and impactful messaging to consumers,” Galen Smith, CEO, Redbox, said in the release. “We’re excited to take this next step with Quotient, particularly on the heels of our digital video signage rollout on select kiosks.”
Quotient partners with advertisers and retailers, including Clorox, Procter & Gamble, General Mills, Unilever, CVS, Dollar General and Peapod Digital Labs, a company of Ahold Delhaize USA. Quotient is headquartered in Salt Lake City, with offices in California, Cincinnati, New York, Bangalore, Paris, London and Tel Aviv.
source https://duchonsigns.wordpress.com/2022/02/10/signage-industry-collaboration/
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