Sony Electronics, Peerless-AV among the DSE 2022 exhibitors ushering in Questex’s investment in the digital signage community.
With many industry organizations once again staging trade shows, we’re starting to see in-person events return to our calendars. One such event is DSE 2022—formerly “Digital Signage Expo” but now “Digital Signage Experience”—which will emanate from Las Vegas between March 22 and 24. Given the strength and vibrancy of the digital signage community, many were saddened when the old DSE announced its permanent cancellation in 2020 during the first months of the COVID-19 pandemic.
Next March’s event represents not only a rebirth but also a reimagining, the culmination of Questex’s acquisition of all the key DSE properties from former owner Exponation LLC. Commercial Integrator speaks to Questex’s Marian Sandberg, vice president and market leader for DSE, and Brad Gleeson, executive producer of DSE, to learn more about how they plan to add value to the community, serve exhibitors and grow to new heights.
DSE is Back
Asked first about the value that Questex saw in reviving DSE, Sandberg cites the organization’s nonoverlapping—but nonetheless related—experience with technology shows like LDI. “We saw this as a huge opportunity to grow our portfolio at Questex,” she says. Sandberg also mentions the organization’s ability to leverage internal lists, contacts and media properties to add value to the DSE brand.
In fact, she says, those assets could help Questex reach perhaps 200,000 end users. Even while underscoring that DSE will maintain its dedication to the integrator channel, Sandberg adds, “We feel we can build on the experience for exhibitors by bringing in more end users.” The goal, she explains, is to ensure a more robust user base. According to Gleeson, “It got to be to the point where, frankly, there were no real end-user buyers at [DSE]. Not enough for the exhibitors to feel like they were doing anything but speaking to the choir.” This March, that will change.
The team behind the newly reimagined DSE enters the marketplace with humility, welcoming guidance from stakeholders about what makes the experience worth reviving. “The first thing I did was reach out to folks in the industry and ask, ‘Does the world need DSE again?’” Gleeson says candidly. He hastens to add that he found overwhelming support.
One of the reasons is likely that, although digital signage spans many applications and venue verticals, there’s a unifying commonality in the technology and the people. “That creates a certain amount of passion and interest,” Gleeson observes. That passion made it essential for DSE to stay close to the grassroots of the digital signage community. “With the help of Marian and Questex, we put together an advisory board with people from inside the industry, from adjacent verticals and from user groups,” he adds. The board is tasked with identifying what people loved about the old DSE, how to amp those things up and how to fix what wasn’t working well.
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source https://duchonsigns.wordpress.com/2022/01/13/dse-2022-formerly-digital-signage-expo-but-now-digital-signage-experience-will-emanate-from-las-vegas-between-march-22-and-24/
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