Duchon Signs: BrightSign, FWI Upgrade Ferguson’s Digital Signage Networks

BrightSign, FWI upgrade Ferguson's digital signage network Provided

Dec. 15, 2021

BrightSign and Four Winds Interactive, producers of digital signage content, have partnered to update the 1,000 endpoint digital signage network for Ferguson, a wholesale supplier of commercial and residential plumbing supplies, according to a company press release.

The company has a diverse distribution network that includes HVAC, waterworks and industrial, as well as showrooms for its residential products. With 1,400 locations, 10 distribution centers, and 27,000 associates, Ferguson also has a need for a streamlined, enterprise-wide communications network.

Ferguson also wanted to switch to a more reliable, cost-effective player platform. In addition, Ferguson needed a platform with scheduling functionality, capable of accommodating employee-focused content or customer-focused content on the same screens, depending on the time of day. Ferguson sought a platform that would allow them to professionally sell ad space to their vendor partners, ensuring Ferguson’s customers have access to information while creating a new revenue stream to offset the costs of the network.

The company also replaced all of its existing content players. Ferguson had the opportunity to leverage BrightSign players with the FWI Cloud. By enabling location-specific content contribution while still maintaining control of global messaging, the company ensures each location can update its screens with a list of scheduled appointments, special events and more.

After switching to BrightSign players, Ferguson saved more than $300,000 and improved uptime by 25%, according to the release.

BrightSign LLC, is headquartered in Los Gatos, California, with offices in Europe and Asia. FWI was founded in 2005 and is based in Denver.

Content BrightSign Four Winds Interactive