Watchfire Signs designs and engineers the best looking, most durable outdoor LED signs, digital billboards and video scoreboards, which help businesses and organizations increase visibility and drive growth. Headquartered in Danville, Ill., Watchfire has manufactured electric signs since 1932 and LED signs, using meticulously sourced components from around the world, since 1998. The company has more than 60,000 Watchfire LED signs in operation worldwide and has more digital billboard customers in the U.S. than any other brand. For information, go to http://www.watchfiresigns.com.
Watchfire Signs, a leading provider of exterior and interior LED signs for the C-store industry, introduced several enhancements to its Price Watcher family of gas price signs at The NACS Show 2021, held October 5-8 in Chicago, including an industry-best five-year warranty. Click to tweet.
Watchfire’s Price Watcher gas price signs offer a bright fuel price display that can be changed efficiently, day or night. C-stores can advertise unleaded, diesel, or E-85 gas prices with the touch of a button. An optional point-of-sale (POS) capability lets operators instantly sync signs with in-store pricing and control prices in multiple locations at one time.
The new warranty—more than double the common two-year warranty—demonstrates Watchfire’s reliability and commitment to outstanding customer service.
“Most gas price sign manufacturers only offer a two-year warranty, which forces C-store operators into a three-year ‘buy and replace’ cycle,” said David Warns, vice president of on-premise sales at Watchfire Signs. “Watchfire is demonstrating its commitment to providing C-store and fuel station owners quality engineered and manufactured signs that are durable and backed by outstanding service.”
Watchfire also introduced a new display that allows C-stores to publish different gas prices based on cash, credit or debit payment methods. The Cash|Credit|Debit Display features Watchfire’s Price Watcher color selections (red, green, amber and white) and installation-friendly front ventilation. Six-inch tall characters can be set to a one-stroke or two-stroke font for a customizable look and improved readability. The displays are programmed using the same tools as Price Watcher signs, including handheld remote or point-of-sale integration. Hold time and display can be set by the user. These signs also carry Watchfire’s five-year warranty.
Watchfire’s high-resolution outdoor and indoor products, used across the country to drive traffic to the pump and into the store, also were showcased at NACS, including an exterior 6mm sign and an interior 1.5mm sign.
Its bad enough in Winnipeg during the Covoid lockdowns. Yet what to do about the large scale signage conferences we know well and appreciate in the signage industry to share new hardware , software , signage technology and signage industry gossip.
Catch this :
AVIXA has been working hard to convince both buyers and sellers that it is safe to be in Orlando in just a couple of weeks (Oct. 27-29) for its pro AV trade show InfoComm, but has announced fuller details on the virtual side of the show aimed at pro AV buyers and sellers who will not, for various reasons, be attending in person.
“We’re very excited to bring elements of InfoComm 2021 beyond the walls of the convention center,” says Rochelle Richardson, SVP of Expositions and Events for AVIXA. “The virtual experience will allow people from around the world to join us online to catch highlights of the products and solutions being showcased at InfoComm 2021.”
The show ill have a live-streamed InfoComm Morning Show each day that includes interviews with key speakers and industry experts. There will also be a livestream of the Technology Innovation Stage, where 25 sessions will be presented covering pro AV solutions trends, a state of the industry presentation from AVIXA’s market intelligence team, and product announcements and demonstrations. Sixteen:Nine is leading one of those sessions – a virtual DSF coffee and controversy panel about misused and abused marketing terms in digital signage and AV (think holograms, 3D, etc.)
This is the abstract: Holograms are seemingly popping up everywhere in digital signage and pro AV, except they’re not. Real, marketable hologram technology is years away, but tech marketers are applying the term to all kinds of products. Manufacturers call displays seamless when they’re not. MicroLEDs might have tiny lights, but not really meet the technical definition. It’s an endless battle between technical purists and marketers, and perhaps the big question is: “Should we care?” In this lively, frank session we’ll debate the pros and cons of manufacturers using terms that don’t quite apply to help explain and market new products. What does it mean for customers if what they’re buying isn’t how it’s represented on the sales material? Is how something looks and works what really matters?
Joining me are David Title from Bravo Media, David Nussbaum from Portl (yup, there are three Daves among five people), Chris Riegel of STRATACACHE and Kim Sarubbi of IoTecha Corp.
Also virtual: An AVIXA Women’s Council Keynote presentation by Sara Potecha, author of West Point Woman: How Character is Created and Leadership is Learned, will also be broadcast live. Each day will wrap up with a highlight reel of the show’s events.
This year’s digital experience will include an InfoComm Virtual Post-Show Event on Nov. 9-10, featuring interactive sessions and one-on-one appointment scheduling with InfoComm exhibitors.
As part of the InfoComm Virtual Post-Show Event, a select number of InfoComm 2021 conferencing and collaboration sessions and all of the D=SIGN sessions will be available to view on demand. These sessions explore topics like designing flexible collaboration spaces, interactivity and touch screens in a post-pandemic world, security and privacy for digital signage networks, and much more.
For those who cannot attend the show in person, a virtual-only pass to InfoComm 2021 is $59 for AVIXA Premium and Elite Members and $89 for all others. The pass provides access to the InfoComm 2021 livestreamed content, the Virtual Post-Show Event, and on-demand content until November 30. To register for the virtual-only InfoComm package, visit www.infocommshow.org/virtual.
In-person InfoComm 2021 attendees will have free access to the on-demand content from the virtual show from November 1 to November 30 as well as the Virtual Post Show. To register for the in-person InfoComm show, visit www.infocommshow.org.
The 8K displays will be shown at InfoComm, and virtually, alongside The Wall microLED display and outdoor displays which are increasingly in use at electric vehicle charging stations.
Samsung will be attending this year’s InfoComm show, bringing its new range of display and signage technology and solutions.
These new products include ‘The Wall’, a microLED technology-based display which is equipped with a MICRO AI processor and features a bezel-free modular screen that can be easily customised to suit the design of any space.
Samsung will also display the Neo QLED 8K signage, powered by Quantum Mini LEDs, which comes in 65, 75 and 85-inch sizes for the first time together with outdoor signage displays.
The QLED displays come in a variety of sizes and can be displayed both in portrait and landspace.
In response to the growth in sales of electric vehicles, Samsung’s outdoor displays are currently being used at charging stations to offer customers an optimal experience. These displays feature maps, traffic updates and advertisements for businesses such as petrol stations, shops and restaurants.
Due to the pandemic, fewer people will be able to attend this year’s show in person. However, Samsung will launch ‘Samsung VX’ at InfoComm 2021, which allows for people to attend virtually and explore the products on offer from the South Korean company.
Samsung said that ut will introduce “the future of displays at InfoComm 2021, North America’s largest pro-AV industry event, which features more than 40,000 attendees. We look forward to seeing you there, either in person or virtually.”SHARE
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Syd Storey Duchon Signs Winnipeg Manitoba Canada A North End Winnipeg Labot Temple Tradition
Digital Signage Market Size to Worth Around US$ 38.63 Bn by 2030
According to Precedence Research, the global digital signage market size is predicted to worth around US$ 38.63 billion by 2030 and is expanding growth at a CAGR of 7.7% from 2021 to 2030.
Paris, Oct. 27, 2021 (GLOBE NEWSWIRE) — The global digital signage market size was valued at US$ 21.9 billion in 2021. Digital signage is an electronic display that is used for advertising contents, broadcasting data, television programs, and others. It makes use of various technologies such as LED and LCD. Digital signage’s are found in both private and public places such as restaurants, corporate environment and retail outlets. During the forecast period the Digital Signage market is anticipated to grow with a CAGR of 7.7%.
In order to ensure the display of high-quality content, the Digital signage depends primarily on hardware components. The hardware component segment dominates the market with a market share of 56.60% in 2020 and will grow significantly during the forecast period. Digital signages have disrupted the market of small and micro-display screens with large wall-sized LED and LCD displays. It is designed for applications that require the vendors to engage their customers with its wider viewing angle and to extract maximum effectiveness from the marketing campaigns.
Crucial factors accountable for market growth are:
The increased demand for the digitized promotion of products and services.
Rapid innovation in the field of digital signage in order to produce high quality viewing experience.
The surge in demand for the development of holographic films will boost the market growth.
Regional Snapshots
Asia Pacific is anticipated to grow significantly during the forecast period and is expected to contribute more than 20% of the market share due to the presence of developing economies such as India, China, Taiwan, South Korea in this region. Also, the rapid innovation of the major market players in this region will boost the market growth. For instance, in 22nd April 2021, Samsung Electronics Spotlights the Digital Signage Innovations that is built for Control Room at 2021 Virtual Experience Showcase.
Scope of the Digital Signage Market Report
Report Coverage
Details
Market Size
US$ 38.63 Billion by 2030
Growth Rate from 2021 to 2030
CAGR of 7.7%
Fastest Growing Market
Asia Pacific
Largest Market
North America
Base Year
2021
Forecast Period
2021 to 2030
Segments Covered
Screen Type, Component, Technology, Content Category, Application, Region
Report Highlights
The retail application segment is expected to lead the market contributing more than 21% of the revenue share in the upcoming years.
The hardware segment of the digital signage market is estimated to lead the market with a market share of more than 56.6% in 2021.
By Geography, North America holds a significant share accounting for more than 35% in 2021 in the Digital Signage Market in terms of revenue share because of the presence of major market players in the region.
Market Dynamics
Driver
The digital signage are deployed in diverse sectors such as retail stores, hospitality centers, and other public spaces for advertising, as well as displaying instructions, directions, entertaining content, product information and others are the major factors driving the growth of the digital signage market. For instance, on 17th August 2021 Kollins Communications announced their partnership with BrightSign and Visual Communications to create a best-in-class, in-store digital customer experience at Sam’s Club stores throughout the United States. It will provide the customers with creating a compelling kiosk display to give customers a fresh point of sale experience in this high-traffic, big box retail setting.
Restraint
The major restraining factor that will negatively impact the growth of the Digital Signage Market includes the surge in expenditure by retailers and products suppliers in the broadcast pf advertisements, the increase in penetration of internet that disrupts the advertising companies that targets the audience through online promotions and many others.
Opportunity
The COVID-19 pandemic has created huge business opportunities for the digital signages to make use of voice-based interfaces that use audio-video (AV) interactions in physical places such as retail stores, restaurants, airports, and museums to understand the requirements of consumers. For instance, On 6th April 2021 c3ms Media in collaboration with BrightSign LLC announced to roll out digital menu boards at Bonchon Chicken restaurants throughout the United States.
Challenges
The outdoor application of the digital signages is adversely affected by the Harsh weather conditions, such as rain, snow, dirt, and extreme temperatures. This is a major challenge encountered by the digital signage market.
In May 2021, BrightSign, LLC the global market leader in digital signage media player announced their integration with Nexmosphere technology to help tempt customers back into bricks and mortar retail stores as they reopen. The solution they proide will enable customer interactivity with touchless technology using sensors to deliver engaging, memorable and hygienic shopping experiences.
On 2nd February 2021 Panasonic AcroSign a leader in Japan’s content management system market has integrated the latest version of their AcroSign CMS with BrightSign. This partnership will enable the amazing visual quality for multi display installation.
On 4th October 2021, Sharp NEC Display Solutions announces that its RB laser technology projectors have been chosen by the UGC Group in France to be used across its 4 new cinemas theatres. The cinemas will benefit from the unsurpassed brightness and rich color spectrum delivered by Sharp/NEC’s cinema solutions.
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Lamar Advertising, a large OOH advertising company, is celebrating the 20th anniversary of the industry’s first large format digital billboard, according to a company press release.
The brainchild of former Lamar VP of Operations Bobby Switzer, the first digital billboard debuted in Baton Rouge, Louisiana in 2001. In 20 years, digital has transformed the OOH industry, giving advertisers new and innovative ways to deliver relevant and time-sensitive messages to target audiences.
“The creation of that first digital billboard changed the entire ballgame for the Out of Home industry,” Sean Reilly, CEO of Lamar Advertising Company, said in the release. “It began the process of transforming Out of Home into the advanced, data-powered, technology-enabled, and measurable channel that it has become. Digital has changed the way Out of Home inventory is bought and sold and presents new dynamic creative opportunities for advertisers.”
Seven years following the debut of the first digital billboard, Lamar grew its digital network to 1,000 displays. As of 2021, Lamar operated about 3,800 displays across the U.S. Since 2001, the company achieved several DOOH milestones, including:
2006: Created the Network Operating Center to monitor and support digital billboards nationwide.
2011: Displayed live March Madness college basketball scores in real-time for the first time.
2012: Launched first user-generated DOOH campaign.
2015: Made digital inventory available for programmatic buying.
2016: Incorporated vehicle recognition technology into a campaign for Chevy Malibu.
Lamar digital billboard campaigns can be bought and activated programmatically. Law enforcement authorities, government agencies, and public health officials also utilize the real-time messaging capabilities of Lamar’s network to display warnings and share important information.
The 2021 eMarketer Out of Home Report predicts more than two-fifths of all OOH ad spending will go toward DOOH by 2025, with revenue generated by DOOH expected to be $3.17 billion.
“Lamar has always been at the forefront of innovation in Out of Home. We are constantly working to enhance our digital capabilities to provide advertisers with opportunities to deliver contextually relevant messages at the right time, in the right place, to the right audience,” said Reilly in the release.
Lamar has launched a video celebrating 20 years of DOOH, which can be viewed here. Founded in 1902, Lamar Advertising Company has over 351,000 displays across the U.S. and Canada.
As a member-driven association, AVIXA is using its talent and resources, as well as that of its industry volunteers, to be a voice of change, as reflected dramatically in the content it produces and actions it takes at InfoComm 2021.
(Image credit: AVIXA)
At AVIXA, diversity, equity and inclusion are not hip buzzwords, appropriate for this moment in history, but real principles reflected in the organization’s, and thus InfoComm’s, marrow in a pledge for and commitment to an equitable future. As a member-driven association, AVIXA is using its talent and resources, as well as that of its industry volunteers, to be a voice of change, as reflected dramatically in the content it produces and actions it takes at InfoComm 2021.
Together we have an opportunity to create a world in which we embrace individuals from all backgrounds. The diverse thought and experience of women, LGBTQ+, Black, Latino, Asian, Indigenous, and disabled persons as well as veterans expands our industry knowledge, workplace success, business performance and innovation, and represents a better future for our AV community. Recognizing that there is much work to be done and this commitment is merely the beginning, AVIXA is calling on the entire audiovisual industry to stand with it and champion further equity and full representation across every aspect of the business.
The AV Industry Pledge for an Equitable Future is a personal pledge that any individual can take to help drive inclusive behavior across their company and the industry. The pledge is a highlight of the AVIXA booth (5043) at InfoComm 2021, where attendees can sign it in person, or sign up online at https://www.avixa.org/about-us/a-culture-of-inclusion/get-involved-sign-the-pledge/#pledge and encourage those you work with to do the same.
This commitment will be evident at InfoComm 2021 in a number of ways:
Pass the Mic
For InfoComm 2021, AVIXA set out to make the InfoComm education program more inclusive by encouraging speakers to include and encourage colleagues to present sessions at InfoComm to amplify more diverse voices and points of view. In the first year of requesting speaker demographics and compiling the data, one of the biggest takeaways is the much higher percentage of female representation among the speakers than InfoComm normally sees for show attendance. On average, about 12 percent of attendance is female, and the stages this year are representing females at 28 percent across all sessions. While the team at AVIXA believes there is vast room for improvement in speaker demographics and equitable representation, 2021 can now provide a benchmark for improvement year over year.
AVIXA has designated several bathrooms around the OCCC as all-gender restrooms that can be used by participants regardless of their gender. These are private, one-person restrooms.
Gender-neutral restroom at InfoComm 2021 (Image credit: John Staley)
Locations:
Level 2: #203: next to meeting room W204C, across from Hall A4 entrance; #215: located in Hall A3, front of hall across from booth 1300; #223: located in Hall B4, front of hall across from booth 4101; #227: located in Hall C, front of hall across from booth 5342; #263: next to meeting room W223AB, West D Lobby.
Level 3: #305: across from meeting room W305A; #309: across from meeting room W312A.
The OCCC has wellness rooms, which are dedicated private locations that can be used for personal medical needs, prayer, and by new mothers for pumping. The rooms ensure privacy and offer a lock that notifies others whether the room is occupied.
Six wellness rooms are located within the West Building of the OCCC:
Level 1: Two rooms located across from restrooms before the ramp to level 2
Level 2: Located in Hall C and in E/F Lobby near Tangerine Ballroom Section #4
Level 3: In C Lobby beside meeting room W315
Level 4: Beside elevator by meeting room W414
AVIXA Diversity Council
The AVIXA Diversity Council is a group of AVIXA members interested in bringing together AV and integrated experience professionals from various backgrounds and cultures to facilitate a larger dialogue around initiatives of inclusion within the industry. All are welcome in this council, no matter their race, gender identity, sexual orientation, veteran status, religious affiliation, disability, national origin or any other community affiliation. The AVIXA Diversity Council chair is Frank Padikkala, Kairos solution architect, Panasonic. To join the Diversity Council, sign up at https://infocomm.wufoo.com/forms/zr466ih06r3d7p/.
AVIXA Diversity Council Session & Reception (sold out)
“DEI and Tech: A Case for People and Business Transformation—How diversity and technology intersect to evolve leadership, relationships and the bottom line in organizations.” The speaker for this session is Shelby Hill, Ph.D., founder/president, Next Leadership. A speaker, facilitator, DEI advocate and leadership expert, Hill works with businesses to identify talent and succession development. Hill has worked in leadership, diversity and inclusion with some of the world’s largest hospitality and healthcare brands, developing employee resource programs (ERGs), designing and facilitating leadership and diversity programs for hundreds of leaders and team members. He has more than 15 years of experience in facilitation, consulting and leadership development. A graduate of the University of South Florida, Hill is a 2021 Ph.D. candidate in management education and leadership.
Anti-Harassment Policy at InfoComm
AVIXA is committed to providing a professional environment free from physical, psychological and verbal harassment. AVIXA will not tolerate harassment of any kind, including but not limited to harassment based on ethnicity, religion, disability, physical appearance, gender or sexual orientation. This policy applies to all speakers, staff, volunteers, guests, members, contractors, exhibitors, government and attendees at AVIXA conferences, meetings and events. The full anti-harassment statement is part of the InfoComm Show Rules, which must be adhered to by all participants. The full statement is at https://www.infocommshow.org/event-info/show-rules.
This story originally appeared in the Wednesday, Oct. 27, edition of the InfoComm 2021 Show Daily. Read more from the InfoComm Day One Show Daily online.
Other Industry Diversity and Inclusion Initiatives
AVIXA’s Diversity, Equity, and Inclusion Initiative Takes Flight • Members of AVIXA’s Diversity Task Force Rochelle Richardson, Narin Nara, and April Peay sat down virtually with AVNetwork to share in their own words why their initiatives will lead the pro AV industry down a brighter path.
AVIXA Announces AV Industry Pledge for an Equitable Future • AVIXA is championing an environment of giving, sharing, mutual respect, and equity through both learning and education, with a commitment to providing training resources and research that will support the industry’s progress toward an equitable future.
Why Diversity Matters to AVIXA • AVIXA CEO Dave Labuskes shares why diversity should matter to all members of the pro AV community and what AVIXA is doing to promote diversity within the industry
Global Poly-Methyl Methacrylate market is expected to witness a moderate growth rate during the forecast period.
The major factors responsible for the global Poly-Methyl Methacrylate market’s growth are the growing usage of PMMA as a substitute for glass and the increasing demand from developing economies. However, the high production cost of PMMA acts as the restrain for the Poly-Methyl Methacrylate market.
Asia-Pacific region is projected to dominate the Global Poly-Methyl Methacrylate market. The demand for PMMA in this region is mainly driven by the increasing demand from end-user industries, such as construction, automotive & transportation, and electrical & electronics.
In terms of segmentation by grade, the Global Poly-Methyl Methacrylate market is dominated by the General-purpose grade PMMA due to the rising demand for PMMA in various applications such as automobiles, signage, and sanitary-ware.
Extruded sheets are the most extensive form segment of the Global Poly-Methyl Methacrylate market. Extruded sheets offer higher performance and quality than other forms of PMMA, such as cast acrylic sheet, additives, and pellets, thereby making them suitable for various industrial applications.
In terms of segmentation by the End-user Industry, the Automotive and Transportation Industry is projected to dominate the Global Poly-Methyl Methacrylate market. PMMA is used in various automobile parts such as windows of cars, interior and exterior panels, motorcycle windshields, instrument covers, spoilers, and fenders. The rising demand to attain fuel-efficiency by implementing lightweight parts in vehicles boosts PMMA consumption in the automobile industry.
The Global Poly-Methyl Methacrylate market is highly fragmented. Major companies in the market were found to be Arkema SA, Asahi Kasei Corporation, Evonik Industries AG, Mitsubishi Rayon Co., Dow Chemical Company, and Sumitomo Chemical Co., Ltd., among others.
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